The “Miss Ukraine Universe” pageant has been held annually in Ukraine since 2006 under the auspices of the world’s most prestigious beauty competition, Miss Universe. Today, the Miss Universe Organization is co-owned by JKN Global Group and Legacy Holding Group, with headquarters located in Thailand and Mexico.

The national selection process focuses on personal achievements, social engagement, intelligence, and the ability to influence society in a meaningful way.

Today, “Miss Universe Ukraine” is seen as a powerful tool of cultural diplomacy, allowing Ukraine to showcase the uniqueness of its culture, language, national symbols, and female leadership on the international stage. The winner becomes not only the face of the country globally but also takes part in international initiatives, conveying the modern image of Ukraine through her personal story, symbolic presence, public activity, and authentic example.